We make it happen.


Michele Connell

Managing Director

Michele has twenty years experience in business design, development, management and comprehensive event management. All her businesses have won awards for outstanding business practice covering innovation, customer service, product, ambience and the ultimate success of business with two businesses winning the prestigious Westpac Business Excellence Award for Best New Business and Best Not for Profit in 2008 and recently in 2015 leading the team to win the Best Established Community Event in NZ for Balloons over Waikato.

After running the iconic Balloons over Waikato for eleven years, it was a natural progression to purchase her own event company and extend her passion for creating the ultimate event experience.

Her strong focus on complete customer satisfaction and perfection in all she does, has given Classic Events an enviable reputation and she has surrounded herself with a motivated and talented team to continue to grow.


Lisa Gasson

Great NZ Outdoor Leisure Show/NZ
Motorhome, Caravan & Leisure Show
Site Sales

Lisa has been in the event industry for over eighteen years and is a dedicated member of staff, who provides invaluable knowledge gleaned from running many and varied events previously.

A loyal and trusted assistant for our exhibitors, she is a master at organising and supporting their every need. Lisa has a fantastic sense of humour and an easy going nature. Her confidence, experience and ability in the event industry will put you at ease knowing that your business requirements will always be first and foremost in her mind.


Jenni Muhlmann-Brown

Sponsorship/PR & Media

Jenni has come to Classic Events from many years spent working in promotions and sponsorships in the Radio Industry. This has certainly set her up with all the tools she needs to work on the many great iconic events we do!  Born and bred in the mighty Waikato, Jenni has a real passion for Hamilton and all things that make this city what it is,  especially Balloons Over Waikato! Great organisation, creative thinking and innovate ideas are just a few of the qualities she will bring to the team.  Jenni’s focus is creating and maintaining great relationships  and partnerships, ensuring that when working with Classic Events,  you will have an experience second to none!


Susan Gardiner

Accounts Administrator

Susan is the newest member of the team focusing on the Accounts Management for the many shows run by Classic Events.

For the last 28 years Susan and her husband have owned their own Company selling & sourcing industrial and DIY equipment for retail and wholesale markets throughout NZ.

A highlight being the many trips overseas, to shows sourcing products and meeting suppliers from all around the world. Her main role as Financial Controller and liasing with Customers and Suppliers has given her the experience to Manage the Accounts at Classic Events.

Susan is enjoying the change of industry & working with and learning from a great team of talented women.


Abby Connell

Events Administrator

Abby graduated from the University of Waikato earlier this year with a Bachelor of Arts majoring in Media Studies and Psychology. Recently returning from being a Camp Counselor in the States, she was ready for a new exciting challenge to put her skills to use, and Classic Events was the perfect place. Abby has volunteered at Classic Events over the years, helping out at Balloons over Waikato, Food Show and Motorhome Show. She is enthusiastic, organised and passionate about customer service.


Sandy Coetzee

Event Manager / Logistics

Sandy joins Classic Events after completing the Graduate Diploma for Event Management at Wintec Hamilton. She worked as an intern at Classic Events whilst studying at Balloons over Waikato and The Great NZ Show.

She comes with experience in various industries however her love for event management brought her to NZ to study and work in this field.


Sarah Kirwin

Green Living Show Manager

Sarah has joined Classic Events after 12 years working for a variety of industries across the world. Her experience ranges from banking in Ireland, not-for-profit event management in Australia and most recently ops management in the IT sector in New Zealand. Her personal passion for green living, health and wellness has been the driving force for joining the Classic Events team, where she hopes she can use her business knowledge and experience to contribute to a greener New Zealand and an awesome Green Living Show.


Michelle Davies

Off The Beaten Track Manager

Michelle has joined Classic Events team to support  and grow Off The Beaten Track. She has a strong understanding of how our online content and marketing is important to us and her commitment to providing a positive customer experience means she is a perfect fit to continue to grow this new venture of ours.

Michelle is a highly motivated individual with over 15 years experience in Marketing and Office Management roles.   Michelle’s key areas in these roles revolved around marketing, customer service, corporate travel, project and event management.  A Diploma in Marketing compliments her diverse range of skills and she is looking forward to helping people explore and enjoy getting Off The Beaten Track.